Impressum là gì


The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must disclose their identities and tương tác information in an impressum.Bạn vẫn xem: Impressum là gì

Read on lớn find out what an impressum is, whether or not you need one, & how lớn create an impressum for Facebook.Bạn đang xem: Impressum là gì

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of content, which is legally required khổng lồ be put on published online & print media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the contact information of the trang web or business owner, as well as basic information about the company.

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“Impressum” is an adopted German word with Latin origins, meaning “to impress or lớn engrave.” The closest English equivalents to lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to the German Telemedia Act, you need an impressum if you operate a commercial trang web (including business social truyền thông pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de domain or not.

An impressum is similar to a business’s privacy policy. However, privacy policies are more extensive & required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According to the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, thư điện tử address)Business registration information (including register name and registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have their own websites as well as social truyền thông pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information và legal identification numbers. Facebook allows users to input up to lớn 2,000 characters for their impressum, after which the text is shortened, và a liên kết to the complete impressum is added.

Facebook’s Pages, Groups, and sự kiện Policies require page administrators khổng lồ obey all applicable laws và regulations. This means if you’re subject khổng lồ the Telemedia Act, Facebook requires you khổng lồ include an impressum on your page.

Impressum Facebook Examples

There are different ways lớn write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording and formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name & number, & VAT ID. They provide additional contact information và resources for users who want lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID & mailing address.


Birkenstock’s Facebook About Page features their business description & impressum. Although they have a relatively short impressum, they provide the required business and liên hệ information.

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How to địa chỉ an Impressum on Your Facebook Page

Here’s how to địa chỉ cửa hàng an impressum to lớn your Facebook page:

Click Pages in the left thực đơn of your News Feed.Go khổng lồ your Page & click Edit Page Info.Scroll down to lớn the More section and enter your business information in the Impressum field.Click Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Check out the impressum samples below khổng lồ get ideas of how to lớn format your impressum.

Swarovski — Online siêu thị Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and liên hệ information for their Switzerland office. They also provide contact information for their US office for US users.


It’s a good practice for multinational companies with English websites to lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — trang web Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, and provides company details including the CEO’s name, business address, tương tác information, & business registration information.


Follow this example by identifying who manages or owns your website. If your trang web is maintained by a third-party organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum and disclaimer page features liability & privacy disclaimers in addition lớn their impressum. They also provide information about the third-party organization that developed their website.

Like in the example, you can choose lớn include your impressum in your disclaimer, or simply provide a link to the impressum page if it’s too long.

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Next Steps

Now that we’ve walked through what an impressum is và how lớn create one, let’s revisit what you need to lớn know about impressum:

Finally, display your impressum in conspicuous places on your website or Facebook page khổng lồ comply with German laws.